Breaking · May 13Amazon retired Rufus and launched Alexa for Shopping. This audit covers what comes next — voice, agentic, cross-retailer.

Free Alexa for Shopping Readiness Audit · 60 seconds · 11 deliverables

Is your Amazon listing AI-ready?

Alexa for Shopping, ChatGPT, Gemini and Perplexity all shop Amazon now — none of them read your listing the way Google does, and voice intent is nothing like typed search.

  • /100 AI Readiness Score
  • 3 ranked, top fixes
  • 3 AI hero variants (A/B/C)
  • 6 secondary-slot mockups
  • Compliance flags + new copy
  • Voice query + competitor map
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Report lands in your inbox in 1–2 minutes.

Your full report appears right here in ~90 seconds — and we email you a copy from robert@mrprime.com. We never sell your data.

✓ Free✓ No credit card✓ One ASIN at a time
Led by Robert Prime22 yrs experience12 exits

Honest about Alexa for Shopping — no public API exists yet. We audit the structured signals Alexa, ChatGPT, Gemini and Perplexity are documented to weight when surfacing products.

Want a 30-second speed test instead?Try the Voice Intent Tester →

What lands in your inbox

11 deliverables. Not a 5-line summary.

Most "free audits" give you a score and a discount code. Ours produces the entire teardown — verdict, fixes, mockups, rewrites, competitor map, compliance review — in one report you could hand straight to your agency.

Deliverable 01
70/ 100 · B
AI Readiness Score

One-line verdict, lever-by-lever breakdown, and a grade you can actually act on.

Deliverable 02
3 highest-leverage fixes
  • 1Rebuild hero so the mobile thumbnail answers “what is it?” in under 1 second
  • 2Add weight + dimensions as structured attributes (Alexa pulls these for voice answers)
  • 3Address “batteries die fast” complaint in bullet #2 with spec proof

Ranked by projected conversion impact, not vanity metrics.

Deliverable 03
AI-generated hero mockup PNG
🖼️
Generated · 1500×1500
Amazon-compliant · brand-faithful

Brief your photographer or upload it tomorrow.

Deliverable 04 — Hero A/B/C

3 hero image variants — A/B/C test your way to a winner

We generate three production-ready hero concepts pointed at different shopper intents. Use them as briefs for your photographer, or test them directly via Amazon's Manage Your Experiments.

AI Mockup
📦
“Will this fit my life?”
Variant A · Lifestyle-led

Product in real-world use, scale cue, aspirational context.

Best for: brand-aware buyers

AI Mockup
📦
“What does it actually do?”
Variant B · Feature-stacked

Product front-and-centre with 3 spec callouts and dimensions overlay.

Best for: comparison shoppers

AI Mockup
📦
“Can I trust this brand?”
Variant C · Trust-signal

Award/badge stack, founder cue, certification marks, brand logo.

Best for: high-AOV / health niches

Deliverable 05 — Gallery audit + gap mockups

All 6 secondary slots scored — gaps filled with AI mockups

Each slot is audited against the voice / AI question it should be answering. If a slot is empty or wasted, we generate the mockup that ought to be there — with a brief explaining why.

Slot 2
Filled
What’s in the box?

Current image shows kit clearly · 8/10

Slot 3
Gap
What size is it really?

No scale cue · mockup generated

Slot 4
Weak
How does it work / get used?

Instructions illegible on mobile · mockup generated

Slot 5
Gap
Is it safe / compliant?

No certifications visible · mockup generated

Slot 6
Gap
How does it compare to alternatives?

Comparison chart missing · mockup generated

Slot 7
Weak
Who is this for / what problem does it solve?

Lifestyle shot too generic · mockup generated

The 6 questions above are derived from the actual voice and AI query patterns observed for your category (the same compressed intent Alexa for Shopping handles) — not generic best-practice.

Deliverables 06 – 09

The intelligence layer most audits skip

Compliance flags
Deliverable 06

Every claim cross-checked against Amazon's policy. With the tradeoff narrative so you choose — not us.

high
“Medical-grade” in bullet 1
Amazon prohibits medical claims without FDA cert
medium
“#1 best-selling” in title
Removed unless you currently hold the badge
low
“100% natural” in description
Soften to “made with natural ingredients”
Voice & AI query simulation
Deliverable 07

We pose the actual voice and AI questions shoppers ask Alexa for Shopping, ChatGPT and Gemini in your category. Score: how well your listing answers each.

3Is this safe for kids under 3?
1How long does the battery last?
0What’s the warranty?
2Does it work without WiFi?
0Made in which country?

0 = not answered · 3 = fully answered with structured proof

Top 3 competitor map
Deliverable 08

Who's ranking above you for your main keyword, what they're doing better, and where you already beat them.

Competitor A
Better hero · weaker reviews
£24.99
Competitor B
More reviews · thin A+
£29.99
Competitor C
Cheaper · no comparison chart
£19.99
Paste-ready Amazon copy
Deliverable 09

New title, 5 bullets, description — plus 3 title variants for broad / long-tail / AI-search intents. Drop straight into Seller Central.

// Title (broad)
Brand X — Premium [product]
with [3 features], [size]
// Bullet 1
✓ [Benefit-led claim] backed by [structured spec]…
+ 4 more bullets, description, variants

Deliverables 10 – 11

The receipts — show your work, then ours

Keyword retention diff
Deliverable 10

Every keyword in our rewrite cross-checked vs your current copy — preserved, dropped (with reason), or newly added.

18
Preserved
4
Dropped
7
Added
Review-pattern intelligence
Deliverable 11

Complaint clusters, praise clusters, claim-vs-reality mismatches, and Q&A coverage scoring.

Top complaint
“Smaller than expected” · 22% of 1–3★
Top praise
“Easy to set up” · 41% of 5★
Q&A coverage
62% of top questions answered in listing

The /100 score

Five weighted levers · scored independently

Each lever scored 0–100, weighted, summed. Caps applied where a single critical failure (e.g. no hero) would skew the total.
30
Hero image
Mobile thumbnail legibility, claims, brand mark
20
Title + bullets
AI-parseable claims, structured facts
25
Reviews
Rating, count, complaint themes vs claims
15
A+ content
Comparison module, brand story, depth
10
AI / voice signals
Structured attributes, video, badges, Q&A coverage

60 seconds · 11 deliverables · free

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Most audits complete in 60–90 seconds. AI mockups continue in the background and land in your inbox within 2 minutes.