Breaking · May 13Amazon retired Rufus and launched Alexa for Shopping. Voice is now the primary surface.

Voice Intent Tester · 30 seconds · 30 queries · free

How many voice queries does your listing actually answer?

Alexa for Shopping doesn't read marketing copy — it pulls structured technical attributes and gives a 1–2 sentence spoken answer. We simulate 30 real voice queries a shopper would ask in your category and show you exactly what Alexa would say back.

  • 30 conversational queries scored 0–3
  • 5 voice intents covered (fit, attributes, use, comparison, trust)
  • What Alexa would say for top 5 wins + losses
  • 3 missing attributes costing the most points
  • Letter grade + headline X / 30 score
  • Free · No card · One ASIN at a time
Start your voice test

Paste your Amazon URL

Results appear here in ~30 seconds. No email needed for the headline result.

Honest about Alexa for Shopping — no public API exists. We simulate the queries Alexa would route to a listing in your category and score how well yours answers each. We don't query Alexa.

Why voice intent is different

Rufus rewarded good copy. Alexa rewards good data.

01
Compressed intent

Voice queries are 3× longer than typed search but compress to one specific question. “Will this fit a small kitchen” not “small kitchen blender review.”

02
Structured > marketing

“Superior nonstick coating for effortless cooking” is marketing. “PTFE-free · 26 cm · dishwasher safe” is what Alexa actually pulls.

03
Spoken answer ready

Alexa reads back 1–2 sentences. Listings need ONE killer extractable line per claim — not four bullets of poetry.

Want the full teardown?

The 30-query test is the speed run.

The full Alexa for Shopping Readiness Audit adds a /100 score across 5 weighted levers, 3 AI hero variants, 6 secondary-slot mockups, compliance flags, paste-ready copy rewrites, and a competitor map. Still free, 60–90 seconds.

Run the full audit →